Snapchat launched a new tool today that lets users create a lens that can be shared on the platform and made public, which is kind of awesome. I played with it a little bit today and it looks fairly straightforward to make some interesting things.
In particular, I like the methodology of creating 2D animations which are just a sequence of images that you pull into the platform and then it animates it based on a few rules you set in it.
One of my friends who runs a comic con in Pensacola, Florida has asked me to create one for them which I think would be a ton of fun. I have a few ideas I would like to use for their Snapchat Lens.
I also have a few ideas for making a snap chat lens for Mystery Dog Rescue, in particular for when Big Give 2018 comes along and we can encourage people to use our Snap Chat lens while at an event in public. I want to celebrate Big Give 2018 at a restaurant to help us raise funds.
If we create a custom lens and then encourage people to use the lens on snap chat, it makes it a better sell for the restaurant to be a part of peoples SnapChat stories.
I am excited to see where this goes.
This is a demo of a Snapchat lens I quickly whipped together on top of one of their templates and worked on while learning how to submit to Snapchat and what their process is. The approval process was quick and uses a simple snapcode to share it to the phone for 24 hours.
You can see the snapcode by following this link.
Lots of opportunities here for printed material and signs that can market your event. The trick will be to make something people will want to use, but also feature your sponsor logo in some capacity that is not obtrusive.